PPC and Facebook/Instagram Ads
Kids Apparel Ecommerce Store
A Kids Apparel Ecommerce store partnered with E1 Digital Agency’s paid advertising services after an unsatisfactory experience with a previous agency. Since taking over the client’s paid advertising campaign in the second quarter of 2022, E1 Digital has helped the company achieve consistent growth. Our combined PPC marketing efforts resulted in a significant increase in website purchase value and an impressive growth in website purchase return on ad spend (ROAS).
The client primarily wanted to see a return on investment (ROI) from their social media ads with a clear strategic approach. E1 Digital was able to meet this goal and continues to take a full-funnel approach to achieve higher ROAS.
2nd Quarter (April-June 2022) PPC Results:
4891
Clicks
83
Conversions
3rd Quarter (July-Sep 2022) PPC Results:
10,862
Clicks
122
Conversions
4th Quarter (Oct-Dec 2022) PPC Results:
13,260
Clicks
163
Conversions
With a CTR on mobile devices at 13.65% and a remarkable ROAS of 9.41, E1 Digital has successfully transformed the advertising performance of the Kids Apparel Ecommerce store, delivering exceptional ROAS and consistent growth.
Facebook & Instagram Messaging Campaign
Additionally, we conducted a message campaign on Facebook and Instagram from April 1, 2022, to December 30, 2022. This campaign resulted in a 36% increase in messages compared to the previous 275 days.
