Paid Social Media Ads + PPC
WEB DESIGN AGENCY
Objective: Boost lead generation and reduce cost per lead for a web design agency.
In today’s competitive digital landscape, it’s crucial for web design agencies to continuously improve their strategies to attract potential clients and convert them into leads. To achieve the objective of boosting lead generation while reducing the cost per lead, consider implementing the following comprehensive strategies:
- Optimize Website for Conversions
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
Challenge
The client, a web design agency, faced difficulties in generating quality leads through their previous advertising efforts. The high cost per lead and low conversion rates prompted them to seek a more effective solution.
SOLUTIONS
eOne Digital stepped in to revitalize the client’s lead generation strategy with a tailored Facebook and Instagram Leads Ads campaign. Our approach focused on:
Crafting compelling ad creatives and copy tailored to the target audience.
Utilizing advanced targeting options to reach potential clients more effectively.
Implementing A/B testing to optimize ad performance continually.
rESULTS
The campaign delivered impressive results within a three-month period:
On-Facebook Leads: 958 high-quality leads were generated.
Cost Per Lead: Achieved a 30.4% decrease in cost per lead compared to the previous 91 days.
Conclusion
By leveraging Facebook and Instagram Leads Ads, eOne Digital successfully enhanced the client’s lead generation efforts, providing a significant increase in leads while substantially reducing the cost per acquisition. This case study exemplifies our expertise in creating and managing highly effective digital advertising campaigns that drive tangible results for our clients.
